ABSTRACT
COVID-19 brought substantial shifts in market dynamics and consumer behaviour. It drove enterprises to innovate and alter their business models, culminating in the emergence of the dynamic eCommerce model, often known as D2C. Direct-to-consumer (D2C) businesses such as Made.com, Typology, Patch Plants, and Glossier flourished well in 2021, with an average growth rate of 19.2%. Additionally, Indian D2C startups such as boAt, Mamaearth, Wakefit, and Country Delight have earned approximately Rs. 100 crores revenue in a relatively short time, with an estimate of the Indian D2C industry to expand up to $100 billion by 2027 based on the current trend. Thus, this chapter seeks to comprehend the D2C model, its benefits, obstacles, and a viable approach for adopting the D2C model in light of the shifting competitive landscape and favorable environment for online purchases. © 2023 by IGI Global. All rights reserved.
ABSTRACT
CCybersecurity primarily deals with a clear interpretation of various issues related to attacks that occur on digital resources and subsequent remedies therein. While discussing the safety against attacks or crimes against digital resources, the confidentiality, integrity, and availability of such information must be preserved. The COVID-19 pandemic showed us that most human activities such as education, work in various fields, shopping, and communication shifted to online quickly. Therefore, the cybersecurity of computers, networks, and communication systems is critical. Cybersecurity is a challenging and rapidly evolving domain, and it is essential to stay up to date and use the latest protection technologies. This chapter introduces the basic cybersecurity concepts and terminology. The domains and the threats and actors are characterized extensively. Also, this chapter tries to explain the need for cybersecurity in the context of digitalization and increasing Internet usage. A short book outline is also presented. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.